Outbound with AI agents
Practical guides from the team building Harp, the MCP harness for pipeline generation.
How to run outbound from Claude
A practical setup for running prospecting, qualification, sending and replies from Claude Code, Claude Desktop or Cowork: what to connect, where the work should live, and the daily loop.
What is an MCP harness?
An MCP harness is the set of tools, stored state and guardrails an AI agent works through to do a job that outlasts one conversation. What one contains, how it differs from a connector or an AI SDR, and why outbound needs one.
How to automate LinkedIn without putting your account at risk
The practices that keep a LinkedIn account safer when you automate outreach: human volumes, warm-up, browsing like a person, human timing, working hours and checking the profile before you send.
MCP for sales teams: what it is and what to connect
A plain-English guide to MCP (Model Context Protocol) for GTM teams: what it does, which kinds of tools to connect to an AI agent for outbound, local versus remote servers, and what to watch out for.
How to write qualification questions an AI agent can answer
Qualification questions decide who your agent contacts and what it says. How to write ones an AI agent can answer with evidence, keep fresh, and turn into better first lines.
Cold email deliverability for agent-run outbound
An AI agent can write a thousand emails an hour; your domain cannot survive sending them. The deliverability basics for agent-run outbound: domains, warm-up, pacing, plain text, tracking and unsubscribe.
The best MCP servers for sales and outbound (2026)
Which MCP servers to connect to Claude or another AI agent for sales: data, CRM, sequencing, LinkedIn and an outbound harness, with what each can actually do.
The best GTM tools for Claude Code (2026)
The go-to-market tools that work well from Claude Code: data, CRM, outreach and an outbound harness, with how each one connects.
The best AI SDR tools (2026): platforms vs bring-your-own-agent
AI SDR tools fall into two camps: platforms with their own AI agent, and harnesses for the agent you already use. The main options in each, and how to choose.
The best LinkedIn automation tools (2026), by where they run
LinkedIn automation tools compared by the thing that matters most for account safety: where your LinkedIn session runs. Cloud tools, extensions, sequencers with LinkedIn steps, and your own browser.
The best cold email software (2026): volume tools vs researched outreach
Cold email tools split into volume infrastructure and researched, agent-run outreach. The main options, what each is built for, and the deliverability basics any of them needs.
What is an SDR? Sales development reps, BDRs and AI SDRs explained
What a sales development rep does, how an SDR differs from a BDR and an AE, and what changes when an AI agent does the SDR work.
What is a GTM engineer?
A GTM engineer builds the systems behind go-to-market: data, enrichment, routing, sequencing and now AI agents. What the role does and the tools it uses.
What is an ICP (ideal customer profile)? And how AI agents use one
An ideal customer profile describes the companies most likely to buy and succeed with your product. How to write one, and how to turn it into questions an AI agent can answer.
Cold email follow-ups: how many, how often, and what to say
How to follow up on cold email without burning your domain or your prospect’s patience: spacing, channels, what each follow-up should add, and when to stop.
Inbound vs outbound sales: differences, and how AI agents change both
Inbound waits for buyers to raise their hand; outbound goes to them first. How the two differ in speed, cost and control, and where AI agents fit in each.
What is sales prospecting? A practical guide for agent-run outbound
Sales prospecting is finding and qualifying the accounts and people worth contacting. The steps, the common mistakes, and how an AI agent changes the work.
New to the terms? Read the glossary.